Eric is a specialist in making marketing easy for business owner/operators and any staff with sales or marketing responsibility. He demystifies marketing so they can use it to generate sales today and grow their businesses faster.

He worked as a marketing executive for 15 years in Canadian and International advertising agencies as well as specialty shops, with experience in all aspects of marketing. He held senior account management positions overseeing the advertising for many diverse clients including A&P, Dominion Stores, CBS Records, Ontario Lottery Corporation, Ontario Milk Marketing Board, Yamaha Dealers, WD40, Budget Rent A Car, Lechmere, Sunbeam, Oster, Ford, Converse, Swiss Chalet and many more.

During this phase in his career he grew a direct marketing agency from 4 people and $200,000 in annual sales to 27 staff and $2,000,000 in annual sales. All in an 18 month period. Some say he was the linchpin to their success.

Specialties include being tuned into the unique mind of Small and Medium-sized Business Owners/Operators.

Eric can connect with them for their own benefit and to help large organizations reach this valuable SMB audience.

For the past 17 years he has worked as a marketing coach and supplier, providing strategy, creative development and full marketing program implementation to over 300 Small & Medium-sized Businesses. His work history and business philosophy includes utilizing a blend of traditional and new media for clients of all sizes. Eric has worked with a diverse group of organizations.

He is well known in the SMB community as a popular speaker, columnist and author of many articles and books on moving a Small or Medium-sized Business up to the next level. Eric is the author of "Just Tell Me What to Do - Easy Marketing Tips" - a best selling book on marketing your business and a co-author of "Marketing Masters" - a collection of insights from leading marketing experts.

His new book 'Just Tell Me More' has recently been released. To read an excerpt, review the table of contents or purchase the book please click here.

Rick is a senior marketing communications strategist with broad-based hands-on experience in:

• Launching and repositioning brands.
• Designing, implementing and managing creative strategies.
• Managing strategic organizational and communication requirements.
• Developing differentiated customer experience projects.

His focus is on taking the business issues a company faces, and then re-positioning, refocusing, or revising the brand strategy to drive sales and market share. With over 23 years experience launching, managing and fixing brands in a wide selection of categories, both in ad agencies and as a Client, his understanding of customer behaviour and motivation helps move a brand to a position of greater relevance in the hearts and minds of the target customer. From there, he crafts compelling marketing and communications strategies to deliver measurable business building programs.

Tibor is a 20-year veteran of B2B sales in information, content management, and financial sectors.
He has developed an insider’s perspective on how information can be used to:

• Shorten sales cycles.
• Increase close ratios.
• Create double digit growth.
  

Called a brilliant sales tactician, Tibor shows organizations how to execute their strategy by using the right information to create a perfect combination of tactics and timing.

Tibor spent 10 years with Dow Jones; after launching their Canadian business and building a solid team and revenue base, with double digit CAGR, Tibor was appointed Sales Director for Canada and The Central USA. As Director of Sales Strategy, Tibor developed a very forward thinking global Sales Training program and was instrumental in building their Client Solutions organization.

Tibor achieved multiple performance awards across positions from Account Executive to AVP. In addition he also has served as Strategic Sales Director, Director of Sales Operations, Director of Knowledge Transfer/Training, Associate Vice President -- all with the mandate to increase revenues, maximize efficiencies, and reduce costs.

Tibor is a recognized speaker, author, and sought after sales trainer. He is the coauthor of 'Shift!: Harness The Trigger Events That Turn Prospects Into Customers'. His article "How to shorten your Sales Cycle?" was voted number one by readers of Top Ten Sales Articles. Tibor is a Director of and a contributor to Sales Bloggers Union, and his work has appeared in numerous publications and leading sales websites.

Specialties include Sales, Sales Management, Sales Leadership, Sales Coaching, Sales Process, Sales Execution, Selling To Executives, Prospecting, Cold Calling, Social Sales.

Dave brings a wealth of executive and consulting experience across a wide range of industries. He has consulted to major corporations across North America, both in directing large projects for clients of McKinsey & Company, and as an independent consultant to small and medium-sized companies.

In addition to corporate strategy projects, he provides advice on operations,  organization, human resources, labour relations, and information technology.

As a senior executive for Weston a major food manufacturing and retailing corporation, he held important positions in corporate planning & development, human resources and general management, including Chair and CEO of a major food manufacturing division with many plants across Canada and 5000 employees. He has also been a serial entrepreneur, founding and directing companies in the educational software and high-tech printing industries.
 
Dave has extensive experience operating executive groups for CEOs, providing one-on-one counsel and dynamic peer interactions for executives interested in personal growth and rapid expansion of their companies.

Mel is a resourceful, results-driven, technically minded senior executive with a track record of sourcing and penetrating new international markets in highly defined sectors.

A leader who will establish trust and earn the respect of your team. He provides motivation, support and guidance to succeed and deliver. Analytical and detail-oriented, visionary, shrewd business strategist, customer focused, understands your needs and those of your customers. Tactful and diplomatic culturally sensitive communicator, builds productive rapport with persons of all backgrounds. He will always remain at heart an engineer.

Mel specializes in taking Canadian manufacturing companies global to grow their businesses. He works closely with highly engineered, Canadian manufacturing companies that have great ideas, strong products and the desire to accelerate growth in domestic, US and/or international markets. He believes in developing separate growth strategies for North America and International markets, as each brings unique challenges and opportunities.

Specialties inlcude Executive Leadership, Research & Development, Sales & Marketing, Territory Management, Business Development, Product Costs, Recruitment, Profit & Loss, Contract Negotiations.

Mick is a proficient all-around management practitioner with a highly applicable background and exceptional leadership, communication, presentation, and collaborative team-building skills. He offers more than 20 years of solid, hands-on strategic, business, marketing, sales, and distribution experience.

A successful business management professional with proven, consistent track record of business start-ups, growth and P&L of multinational corporations, including leading Fortune 500 firms in diverse markets of pharmaceuticals, medical devices, consumer goods, foods and lifestyle products.

A finely honed strategic sense combined with the proven ability to deliver strategic expansion into the important emerging global markets.

A solid marketing background and the savvy to comprehend, implement, and troubleshoot marketing operations while achieving business growth, increased market share, and profitability.The open-mindedness, adaptability, business acumen, and entrepreneurial spirit that enables a company to build and maintain profitable relationships with its customers and penetrate new markets.

Specialties include Health Promotion, Prevention and Chronic Disease Management. Hospital and Medical Clinic EHR, Patient Self Check-in Kiosks, Solution Integrations, Personal Health Management Systems, Patient Portals, Nutrition and Fitness Wellness Portals for Consumers, Healthcare Professionals and Corporate Wellness.

Kirk has a financial background and loves numbers, go figure. He has tons of experience managing loads of projects simultaneously and keeping a tight rein on costs and profits for each and every job.

This unique expertise came from owning and running a successful mailing service for the past 18 years as well as a print brokering company. Both businesses continue to run today and likely will for a long time.

As soon as Kirk pulls his head out of the spreadsheets we'll have a picture and some more interesting background tidbits.

David specializes in identifying new and exciting merchandise and managing initiatives for our Clients who desire a Customer Loyalty Reward program and or an Employee or Dealer Channel Incentive Performance program.

He will also manage our own Bizness Central reward and incentive programs.